Thursday, October 30, 2014

NRA Fans Roast Gov. Cuomo Book Through Negative Reviews

Politics makes for strange book-selling. The NY Times and other newspapers gleefully reported that Gov. Andrew Cuomo's memoir failed to attract a big crowd to Barnes & Noble for a signing.

Photos showed Cuomo sitting behind a desk, embarrassed at the paltry lines. Other photos showed the empty seats...which are usually packed for even minor celebrities and pop stars.

The N.Y. Daily News reported that Strand, conveniently located within walking distance of the flashy Barnes & Noble where Cuomo signed, was trying to unload copies under the heading: "BEST GIFT FOR THE PERSON YOU LOVE TO HATE." The Daily News neglected to mention that Strand traffics in review copies and most likely paid a few dollars for their stack of Cuomo books. Odds are they were motivated by, well, getting The Daily News to give them a plug, not by any real angst over unloading books. After all, real bookstores have the option of returning unsold copies.

Cuomo, who will easily cruise to re-election, is a fairly dull guy. His speaking voice has the nag of Al Pacino in "Dog Day Afternoon" but none of the charisma. Most think he's doing a good job. So why the hatred?

Mr. Cuomo supports gun laws.

This seems to explain the rather astonishing ratio of one-star reviews on Amazon to five star. Celeste Katz of The Daily News offered a photo of a protest that included photos of Cuomo doctored to look like Hitler. "Cuomo is a Tyrant," the protests claimed...because he doesn't want every idiot in New York blasting away with a rifle. Perhaps Cuomo's Albany office was too close to the nutjob who began firing at all his neighbors? You could look it up...but there are so many examples of "nutjob who began firing at all his neighbors" you might not find the one closest to Albany.

While it's fairly easy to get a gun in New York State, the NRA crowd don't think so, and are paranoid that it might become harder in the future. So, Ms. Katz reports, Cuomo's book has gotten 550 one-star reviews "to just 24 five-star salutes. The rage reviews appear spurred by commenters enthusiastically heeding encouragement on social media and Second Amendment sites to trash it and its author."

Gov. Cuomo's case is extreme, but it highlights a fact at Amazon...which is that "reviews" can be manipulated. A bunch of jerks who normally use the site to buy sex toys and underwear, can torpedo a book with lopsided reviews without actually buying it on Amazon, or buying it at all.

Unless people have a favorite book reviewer, or a favorite newspaper that actually runs reviews, they are more likely to instantly check Amazon for the price and the reviews. In the case of Cuomo's book, it would lead to NO SALE.

The sad truth is most books by politicians are dull and self-serving. They are written as policy statements, or "official" tomes that can be pointed to in lieu of debate or interview: "It's in my book...go read my book." That Cuomo's autograph on a book didn't excite anyone, indicates that he has a long way to go before seeming to be a viable Presidential candidate in 2016. If he does get taken seriously by then, and runs, and actually wins...well...the few autographed copies of Cuomo's book will be worth a lot of money.

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